2015 ITC Predictions – new growth in a top-down, software-defined market

Welcome ITCandor’s predictions for 2015. Undaunted from my unsuccessful attempt last year, I’m predicting growth in the market once more. I believe that spending will increase faster in Asia Pacific than other regions, although the dramatic changes in exchange rate will make it difficult to judge. As the big US vendors are offloading and splitting, so the Chinese ones are acquiring new divisions – I expect them to take a big bite out of the international enterprise market in the year. As for countries – Russia will do worst of all. We’re going to return to a more traditional world market as energy-exporting countries no longer call the shots and provide the most fertile technology markets. Many thanks to Pim, Marcel, Keith, Cartsen and John for their comments.

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ITCandor 2015 Predictions

1. ITC markets make up for lost ground, growing 1.6%
2. Asia Pacific outperforms EMEA and the Americas – China grabs the international initiative
3. Country growth best in Turkey, worst in Russia
4. Gaming wins, printing falls in the battle between offerings
5. The year of the Revenue Cloud – Cloud service grows 14.8%
6. Businesses outspend consumers in a ‘top down’ market
7. Industry Sectors – health and education lead, government lags
8. Software Defined strategies become vital, but remain political and divisive
9. Converged Infrastructure and Integrated Systems will embrace modular designs and Cloud integration
10. Users are ‘doing IT’ for themselves – death to the mega trend!

Gaming markets are small, but will certainly grow fastest, while peripherals will continue to decline – 2015 is too soon for 3D printing to come to the rescue. It’s going to be a great year for the ‘Revenue Cloud’ as vendors make money from a variety of approaches. Growth of spending by business customers will be stronger than by consumers: unlike 2014 we expect PC markets to decline once more. Among the industry sectors, education and health will do best, government and transport/utilities/communications worst in spending growth. ‘Software Defined’ will generate a lot of hot air in the year – please remember it is a highly political subject full of subjectivity. New CIandIS products will add modularity and integration with Cloud services, while users will force a more practical view of mega trends by demonstrating an increased ability to adopt new advanced solutions without the extensive help of vendors. ‘It ain’t the meat it’s the motion’, sang South Side Johnny and the Asbury Dukes – the same thing applies to predictions. It’s not so much a question of guessing the meat of ‘what’s going to happen’; more one of the motion of ‘when?’. A bit disappointing if you’re looking for ‘Google buys Amazon!’ type insights – but you couldn’t predict that unless you knew and you wouldn’t be able to tell if you did. Instead you could fill a page with very small print, like a modern Nostradamus, making hundreds of oblique suggestions about what’s going to happen, then jump and shout when one of them comes good… But no – it’s better to make your predictions from research, knowledge and experience and to focus on the evolving areas of choice, decline and growth for the coming year. This is my 6^th year of predictions, which I began the process with a self-assessment of last year’s ones and continue in my aim of making them measurable and interesting. I hope this helps you address your opportunities – Best of Luck in 2015! Navigate Our Expectations – overview 1 2 3 4 5 6 7 8 9 10