3. UK the worst, Switzerland the best country for spending growth

Political and social disruption is the enemy of ITC market spending, as demonstrated by the falling UK market following its decision to leave the EU in 2016. It will be the worst perform country market in 2018, with spending declining by 13.7% to $296 billion (the volatility of the Pound makes it difficult to translate this to local currency rates). The best country market worldwide will be Switzerland, which will grow by 17.1% to $51 billion – relatively conservative purchasing in recent years, a good understanding of the advantages and limitations of technology and an understanding of how to succeed in a continent of disparate nations will give it advantages in the year.

Navigate our predictions – intro 1 2 3 4 5 6 7 8 9 10