3. ITC spending in China will grow most in 2025

At a country level I expect China to see the mkost spending growth (9%). There will also be spending growth in many other Asian Paific countries. Most EMEA countries, apart from the Czech Republic, Poland and Nigeria, will see a slight decline in ITC spending in comparison with 2024 levels – as will the USA and most other American countries. The worst performance in terms of spending will be in Brasil, Spain and the UAE.

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