If Apple were a country…

If  revenues were GDP and Apple was a country it  would be the 47th largest in the world, putting it above Bangladesh, Portugal, Vietnam, Greece, Czech Republic, Peru, Romania and New Zealand.

In any case as a company…

  • It is the top performing company in the world, let alone the ITC industry.
  • It had $229b revenues and net profits of $48b in the year to the end of September.
  • On average the 7.4b world population paid Apple $21 each last year for its products.
  • It has only 123k employees – 20th of the largest ITC companies and fewer than Accenture, Tata, IBM, HP, Huawei, Samsung and Dell-EMC.
  • There are 470m iPhones, 108m iPads, 40m iWatches installed worldwide.
  • It has the 12th largest offshore currency fund ($252b)… bigger than those of the USA or UK governments.
  • It has the legal duty to ‘maximise shareholder value’ as a public company.
  • It has a top secret approach to where it pays its taxes (like almost all other publicly listed companies).
  • Is possibly already the largest tax payer in the world.

I wish it would…
Tell the world how much and where it pays taxes as part of its CSR strategy rather than having the details come as a surprise as part of the ‘Paradise Papers’ data breach.