7. Enterprise computing shifts off premise – AWS replaces Cisco as top supplier

My Figure shows a long term forecast for the major elements of enterprise computing between 2005 and 2026. It shows how spending on enterprise hardware has remained on a level while infrastructure software grew in the first decade and cloud exploded, taking away the need to design, plan, budget a build data centers by thousands of medium to large users. Often hidden from discussion is the rapid decline in spending on outsourcing and managed services – a business run by hundreds of thousands of (typically) SMB suppliers who take on parts or all of their customers IT operations in fixed price, inflexible contracts. The decline in this business doesn’t necessarily mean the demise of all of the suppliers, as the smartest ones are in the process of shifting from people-based multi-year contracts to cloud services support.

The net result of these changes are a major shift from branch and distributed computing to a more centralised model, which is being accelerated by better security, resilience and reliability of cloud services and cheaper, faster wide area networking from telecom suppliers. As a new generation of IT managers and admin staff take over from older ones, so I expect a natural move from on to off premise computing. Those enterprise suppliers who talk about hybrid and multi-cloud approaches often miss the point that, although every business will need to keep some of its corporate computing in house, the majority of their spending will shift to offerings from specialist service providers. In future enterprise computing will be outsourced by businesses in the same way that the car park and canteen are.

My seventh prediction is that the movement of computing off premise will accelerate in 2018 and that AWS will overtake Cisco as the largest supplier of enterprise IT.

 

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6. People are the product, but they don’t get paid

The extensive use of smart phones and social media creates billions of saleable private data which is being exploited by thousands of suppliers and traded for billions of dollars. Their secret techniques are nothing new – I remember Barclaycard in the 1980s telling me that it made more money from selling personal data to other suppliers that it did from its customers transactions. Users appear to be entirely ignorant and/or uncaring about the depth of information about their financial status and purchasing history held by a multitude of shadow suppliers.

The Figure shows my forecast for ITC spending by customer type; I expect consumer spending to continue to fall behind business spending. In 2018 it will fall by 2.9% to $2.5 trillion, while business spending grows by 5.0% to $4.1 trillion.

It’s logical that eventually suppliers will pay their prospects for personal information in order to increase their sales, especially if GDPR and other data protection laws around the world are successful in limiting the current high levels of exploitation. Social media has made ‘people the product’, but I doubt whether they’ll start to get paid in 2018… it’ll have to wait until 2019!

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5. Cloud – local and regional CSPs gain against global giants

There is no question that cloud computing has been the biggest hit of the last decade – it’s astonishing that there are still major enterprise computing suppliers (HP, Cisco for instance) who are not participating fully by launching their own public IaaS and PaaS services. They seem willing to lose their shirts in order to compete with their service provider customers, the largest of which design and create their own servers and storage systems from components any way. 2018 will see Amazon become the largest enterprise computing supplier on the strength and growth of its AWS business – just think about it Amazon has never been a data center or enterprise vendor at all before it launched its cloud services.

Nevertheless I believe the largest global cloud suppliers (AWS, IBM Softbank, Microsoft Azure, Google, Alibaba) will lose ground to local and regional players such as A1 Telekom (Austria), UKCloud (UK), OVH (France and multiple other countries). As we will see later the growth in cloud services is coming mainly from spending by enterprises on outsourcing and managed services, as users wriggle loose from multi-year inflexible contracts in favour of those which offer some form of ‘pay as you go’ ones. There are tens of thousands of small to medium managed services vendors and channel players across the globe who are biting the bullet and shifting their business models to cloud provision. The net result will be that they compete more strongly with the global leaders, who will continue to open local data centres and SMB services as they expand their businesses.

2018 will be remembered as a year in which the top-down success of global cloud service players was met by the bottom-up success of local ones.

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4. SaaS, IaaS, PaaS – the fastest growing offerings


Software is catching the other three categories of IT spending over the last few years. I expect this to continue in 2018, when it will grow by 4.6% to reach $1.0 trillion. IT service (pushed upwards by the success of cloud computing) will reach $2.1 trillion (a 1.7% growth); hardware will do nearly as well, as it continues to benefit from the new processors and raw storage offerings launched in 2017 – it will grow by 1.6% to reach $1.4 trillion. Even telecom service, which has faltered in many of the last few years, will grow – albeit by less than the other categories – by 0.8% to $2.2 trillion.

In 2018 we will see little growth in the largest ITC offerings (see the line of large bubbles across the bottom in my Figure). Cloud computing has been driving a mass centralising of enterprise computing since its inception. I’m proud of the fact that I was the first analyst to talk about its potential back in 2008 when still at IDC and writing about in hundreds of research posts here at ITCandor since. This year the three strongest growing offerings will be SaaS (34% to $140 billion, but don’t forget that it is natural for all software suppliers to make their products available as online ‘services’), IaaS (28% to $66 billion) and PaaS (23% to $32 billion). The strongest non-cloud offerings will be operating systems, which will need to updated in the year to keep up with the technical advances in processor design and gaming consoles which have been revitalised following the success of Nintendo’s Switch, both up 15% to $66 billion and $21 billion respectively.

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3. UK the worst, Switzerland the best country for spending growth

Political and social disruption is the enemy of ITC market spending, as demonstrated by the falling UK market following its decision to leave the EU in 2016. It will be the worst perform country market in 2018, with spending declining by 13.7% to $296 billion (the volatility of the Pound makes it difficult to translate this to local currency rates). The best country market worldwide will be Switzerland, which will grow by 17.1% to $51 billion – relatively conservative purchasing in recent years, a good understanding of the advantages and limitations of technology and an understanding of how to succeed in a continent of disparate nations will give it advantages in the year.

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1. The global ITC market grows 1.8% to $6.7 trillion

The ITC market has been going through rapid changes in the last few years and has extricated itself from the economic slump of the credit crunch in 2008-9. In 2018 it will grow by 1.8% to reach a new high of $6.7 trillion. My Figure shows region growth to 2019 (measured in current US dollars) – showing that the Americas and Asia Pacific will out-pace EMEA; the two successful regions have better investments in the global market, being home to the intellectual property and marketing innovation (US) and the economic advantages of mass production (China, Taiwan, Indonesia, India).

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2. EMEA ITC spending falls behind the Americas and Asia Pacific

My second prediction is that the ITC market will continue to fall in the EMEA as a proportion of world spending. My Figure shows the extent to which EMEA’s share has fallen in numerous different product types since 2006. My current forecast based on Q3 results suggests that EMEA spending will fall by 1.6% to $1.9 trillion (and by 0.7% to €1.6 trillion in Euros), compared with a growth of 3.3% in the Americas (to $2.6 trillion) and of 3.1% to $2.2 trillion in Asia Pacific (2.6% to¥189 trillion).

The reason is that EMEA lacks leadership in ITC. The EU, which is the largest economic group in the region is doing nothing to promote the interests of its leading vendors. The disruption of Brexit and potential independence of Catalonia from Spain is destroying the weak coordination of previous years, with the result of relegating EMEA to a vassal state dependent on the US for ideas and innovation and China for the manufacturing of the products it consumes. Even in telecoms the largest suppliers Deutsche Telekom, France Telecom and BT have failed to become regional champions. The sale of ARM Holdings to Softbank of NXP to Qualcomm has left EMEA devoid of chip suppliers. I expect the consequences of falling behind will be increasing conflict between the EU and major foreign suppliers, especially when the General Data Protection regulation comes into force in May. I wouldn’t be surprised if the EU tried to ban some very large global ITC vendors or other countries from selling to its citizens in 2018, which are set out as possibilities in the regulations.

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ITCandor 2017 predictions – the rights and wrongs!

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In preparation for my ninth set of annual predictions this is my self assessment of our published expectations for the current year. We got the market growth almost exactly right, there was above average spending growth in major oil producing countries, Blockchains (and especially Bitcoin) saw very strong adoption and value growth, consumer remained unaffected by the major data breaches in the year and new nationalism in the UK, USA and Spain certainly reduced market spending by the uncertainty these movements caused. Currency fluctuations weren’t as steep as in 2016, but still make sizing problematic – an issue largely ignore by the major computer market research firms. Read more »

ITCandor publishes full Q3 results for ITC markets worldwide

December 14 2017

ITCandor today announced that it has published all of its market sizing reports and data sets for the Q3 2017 markets worldwide. If you’re interested in our findings, please subscribe to one or more of our services. Click on the links below to download the relevant brochures:

Client devices

 

Enterprise computing

If you’d like to sponsor any of these research topics or have specific needs for custom business planning data or primary research, please email us here.

 

Broadcom, Qualcomm, NXP – fish, chips and globalisation

Acquisitions are expensive in our industry: AOL paid $162b for Time Warner, Dell $67b for EMC, HP $33.6b for Compaq. The semiconductor market is especially full of M&A activity at the moment – just as Qualcomm is eating NXP, Broadcom is trying to eat it, although its latest $130b bid has been rejected. Read more »

Cisco, HP, Dell – cloud service laggards, falling enterprise IT market shares

Last week we looked at how cloud computing markets compared at the country level by cross-tabulating the growth in spending on cloud services against the proportion that represented of all enterprise computinng (cloud service plus server, storage system, enterprise networking and infrastructure software spending). This week I thought you might want to have a look at the same measurements for the leading cloud service vendors. Read more »

Catalonia – independence debacle threatens Spanish ITC recovery

Like many other EU countries Spain has seen a recovery in ITC spending in the last few years. The Figure shows the total spending on IT and Communications offerings by annual spending to the end of each quarter and a market share for the total to the end of June 2017. In total the market grew by 3.4% to reach €83b for the year to the end of June. Telefonica held by far the largest market share (12.8%), relegating Apple to second place with 2.4%. Just as with Brexit and the election of Donald Trump as US president, the attempts by Catalonia to seek independence from the rest of Spain will have ramifications for our industry irrespective of whether or not it achieves its aims. This post is a short summary of ITCandor’s research and some thoughts about the affects of the social and economic changes of this new nationalism. Read more »

Download ITCandor’s Cloud Computing service flyer

ITCandor has launched a continuous information service for executives of suppliers and user organisations active in planning cloud computing business and competitive analysis. Each quarter you’ll receive a Microsoft Excel pivot table with detail of IaaS, PaaS and SaaS sales by vendor and an integrated forecast. We are happy to customise our findings for other countries and regions on request.


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The 2025 enterprise computing forecast – cloud wins hands-down


The sales of cloud computing (IaaS and PaaS) is growing at such a rate (see the Figure which shows sales v growth in the year to the end of June) that it is going to overtake both ‘traditional’ outsourcing/managed service and data center equipment m markets – but when? I’ve been analysing this subject in depth since 2008 and cloud computing has been the subject of 340 of the 760 posts on this site. You’ll want to read more about how much of the enterprise computing market cloud will take over and the consequences.
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Rethinking CSR in the face of new nationalism

CSR needs to be more than just a PR activity by the leaders of the ITC industry but it’s almost impossible, as most very large ITC suppliers have the legal responsibility to ‘maximise shareholder value’. Japan is a notable exception, since companies there also have a duty to do something for their stakeholders as part of their legal governance.

As the world turns against globalisation (evidenced by the election of Donald Trump, Brexit and the growing troubles as Catalonia seeks independence from Spain), it’s time to rethink CSR strategies if you want to continue to be successful.

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Storage systems down, disk drives up, solid state booms in Q2 2017

The market for raw and system storage moves in strange ways – it’s not always upwards and its created more consolidation than in any part of the ITC market. Please read on if you want to find out the latest worldwide market shares, sizes and some ideas on where its all going.

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The year to June 2017 $76b server market primed for big growth

The server market is poised for growth following the introduction of new processors from Intel and AMD; however in Q2 revenues grew only 2.3% to $19.3b, units by 6.3% to 6.3m and the installed base by 2.4% to 75.1m. In the year to the end of June revenues declined by 1.9% to $75.7b, while unit shipments increased by 1.2% to 6.3m. The installed base growth was the same as for the quarter of course. My Figure shows the revenues of the 7 market leaders; it shows HP’s continued dominance of the market, Dell’s ever increasing growth (now enhanced by its acquisition of EMC) and IBM’s decline following its decision to offload its x86 business to Lenovo and to focus on cloud computing by acquiring SoftLayer. You’ll want to learn more about this important part of the ITC market.

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Peripheral market up 2.9% in Q2 2017 – growth at last!


The short, sharp shock of the Credit Crunch in 2008 put paid to the continuous rise of the peripheral market; although there was a recovery in 2009, almost every other year has seen a decline in revenue for most of its elements (see Figure). Having reached a plateau in 2016, the market is now growing once more.

The ‘peripheral’ market includes digital cameras for capturing analogue images, mice, pointers, drawing tablets, 3D headsets, and video cameras (included in the ‘other hardware’ category); most importantly it includes laser and ink jet printers, their supplies (various paper and card for printing, ink and laser cartridges) and peripheral services, which encompass document and print services – typically for large company customers. You’ll want to learn more about how this market is developing.

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