Symantec Launches A ‘Long Tail’ Small Business Strategy For EMEA

Symantec has launched a dedicated team in EMEA to address the small business market more effectively. Having had a chance to talk to its executives, customers and partners Martin assesses the move and provides background information on the World's fourth largest software company. Read more »

BT Global Services Approach To Sustainability – A British Mix Of CSR And Business

Having visited BT's sustainability experts, Martin takes a look at BT - placing Global Services in context with other European telecoms players. Read more »

Quest Software – Targeting The Management and Monitoring Of Private Cloud Computing

Quest Software's Joe Baguley was the first to volunteer to be interviewed as part of Martin's research into Cloud Computing. He has interesting observations on Quest's approach, as well as Microsoft's Azure platform. Read more »

Citrix – A Pragmatic, Customer-Driven Approach To Cloud Computing

Citrix's strategy is built on the expertise of acqured companies. In this article Martin explains how it is well positioned to take advantage of the developing Cloud Computing market. Read more »

How Will Microsoft Adjust Its Strategy To Survive The ITC Downturn?

Microsoft is planning its new strategy in the last month of its financial year. In this piece Martin forecasts what will be in it it and give some advice on how it can survivie the ITC downturn Read more »

Apple’s Revenue Grew In Calendar Q109 – Can It Ride Out The Downturn?

Apple has beaten almost all other vendors by posting a modest increase in its calendar Q109 (F209) revenues. In this analysis Martin looks at the reasons for success, compares it with other PC companies and talks about the unique strategy. Read more »

IBM’s Q109 Results – The Benefits Of Big Customers and Long Contracts

Martin analyses IBM's latest financial results and concludes that its relative success is down to its customer and contract types. Outsourcing, cloud computing and CSR get a look in too. Read more »

Welcome to my Blog!

Blogging about ITC eventually… I’m going to cover subjects such as Cloud Computing, Corporate and Social Responsibility, Market Forecasts, Digital Content, Convergence, etc. There’s so much happening in the industry today – and not all bad. Looking forward to discussing themes, trends, opportunities with anyone who’s interested. Everyone suggested WordPress as a […] Read more »