2016 prediction 2 – EMEA and the Americas outgrow Asia Pacific – at least in constant dollars

The slackness of the market will also be apparent in region spending growth. In particular: The Americas will outperform the others, growing by 0.5% to $2.3T; vendors will need to offer innovative products to persuade these sophisticate users to buy yet more technology EMEA will grow by 0.3% to $1.7T; […] Read more »

2016 prediction 3 – The USA grows faster than other American countries

The USA is by far the largest country market worldwide and within the Americas: in 2016 it will spend $1.7T – 28% of the world total. Growth will be 1.2% – better than other countries in the region. We need the US to grow in order to make up for […] Read more »

2016 prediction 4 – Turkey top, Russia bottom of EMEA growth (again!)

EMEA is a region full of country markets. Germany is the largest, followed by the UK. For the second year running I expect the strongest growth (3.8%) to be in Turkey and the steepest decline (-10.7%) to be in Russia. The lifting of sanctions on Iran will lead to growth […] Read more »

2016 prediction 5 – Chinese spending declines in the lacklustre Asia Pacific market

Japan and China will be the two largest IT and communications markets in Asia Pacific. For the first time in a number of years I’m not predicting that the region will outgrow the Americas and EMEA: in fact I expect we’ll see a decline in spending in most countries. Even […] Read more »

2016 prediction 6 – Raw storage and services drive Big Data growth

For an update to this data please click here. Over the last few years there’s been shift in spending away from storage arrays and towards raw storage. I expect this to continue in 2016. In total the market will grow by 2% to $115B, with the strongest growth in raw […] Read more »

2016 prediction 8 – Applications dominate in the shift towards a ‘Software Defined’ future

Cloud computing will grow by 13% to reach $354B. The strongest growth will be in SaaS (26.3%), which we count as part of the software market. IT services engage to build and manage private, public and hybrid clouds will grow by 16.3%, PaaS by 7.7% and IaaS by 8.1%. The […] Read more »

2016 prediction 9 – Small businesses spend more, consumers less in 2016

In 2016 I expect consumer spending to decline by 3.2% worldwide to reach $2.2T. Of the business sectors spending by small companies (those with 100 or fewer employees) will grow by 2.2%, while investment by medium businesses (those with between 100 and 1,000 employees) will decline by -0.2% and large […] Read more »

2016 prediction 10 – Manufacturing and ‘Other’ lead among vertical markets

Total spending by businesses in 2016 will be $3.7B. I expect most of the traditional sectors to spend less than they did in 2015. Manufacturing and finance industries will spend 1.0% less, while government investments will drop by 0.6%. I expect retail spending to be the same ($0.7T) as 2015. […] Read more »