Our 7th prediction is that spending in 10 of the 11 industry sectors will grow in 2014, leaving just Central Government spending in decline.
In total business spending on ITC will grow by 3% to $3.6T in the year, following a decline of 1% this year. There will be some major differences by sector. In particular:
- Education (9%) and Health (7%) Sectors will see the most growth in spending in the year; however at 2.7% and 5.7% of the total business spend they will remain the 2 smallest sectors for now; handling smart devices and improving electronic records will be strong in both sectors
- Retail/Wholesale trade will increase spending by 7%, but will remain behind Manufacturing as the largest sector – taking up 18.5% of all business spending; increasing focus on Social Business will drive spending here
- Manufacturing (2%) and Finance (2%) will grow than less than overall; workstation and graphics processing will be strong in these areas next year
- Central Government will spend very slightly less next year than this, while Local Government will increase its spending by just 1%; our industry has a lot to offer in improving the efficiency of government processes for those who really want to save costs overall
Of course suppliers adjust their sales and product strategies to fit them to particular vertical markets and tend to have their own strengths – Oracle and IBM in Finance, HP in Manufacturing, etc.
Further Reading: SAP’s vertical market aims
Navigate Our Expectations – overview 1 2 3 4 5 6 7 8 9 10
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